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The Ultimate Guide to Continuous Planning

These words aren�t new. You�d be hard-pressed to find a company, executive, or sales and marketing leader who hasn�t used a similar description to convey urgency over the current state of the world. Yet while these words are not inherently unique, every year they seem to push businesses to a new level of urgency. And the current pandemic has only served to both upend and reinforce that urgency.
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