Consumers don’t just want personalized experiences — they demand them. In fact, personalized experiences have become so expected that 71% of customers will be frustrated when they don’t happen. But only 14% of consumers say their last shopping experience was personalized, and only 15% of retailers have fully implemented personalization strategies. With online interactions on the rise and brand loyalty up for grabs, it’s more important than ever for eCommerce retailers to master personalization — but very few are doing it optimally. Despite all the data at our fingertips, it’s tough to deliver 1-to-1 personalized experiences across every channel while responding and adapting to customers changing needs and expectations. Download this guide to learn: Why doing personalization well has a huge upside; How to recognize and overcome barriers to personalization; and How to gauge your progress on the path toward 1-to-1 personalization.