Marketers today need to show the impact their campaigns, content, and events have on the bottom line. Measuring results involves looking at two key concepts: ROI and attribution. ROI refers to �return on investment,� whether it�s a gain or loss. Attribution identifies user actions that led to a desired outcome, such as which touchpoint resulted in a conversion. Check out our expert guide to learn how to: � Know when to look at ROI and when to look at attribution � Set goals for your marketing efforts � Track your success and show what your marketing made possible Get started
