7 Pillars of Successful Demand Generation
7 Pillars of Successful Demand Generation
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This resource is for digital professionals looking to sense-check their current approach to demand generation against some of the best tried and tested approaches. Including: - Real examples of revenue optimized business goals - How to use data to define your target audience - How to map out the most effective demand generation programs - Optimization techniques for delivering killer content - Why sales and marketing alignment is key for success - 6 KPIs every marketer should consider
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