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4 Principles for Designing Your Product Portfolio for Product-Centric Software Delivery

As product leaders aim to steer teams from a project-delivery to a product-delivery approach, they often struggle with the very definition of a “product.” This ambiguity leaves teams confused about who their customers are, especially within portfolios with many layers of complexity.

The unfortunate result? The efficiencies of product-centric delivery are lost without a common understanding of terms, goals, and objectives.

In this new research, based on experience guiding real-world product teams, Gartner® lays out four key principles portfolio leaders can use to define products, align teams, and deliver value to their customers.

THIS REPORT DESCRIBES HOW TO:

  • Create a clear sense of product ownership and accountability
  • Manage underlying platforms as enabling products
  • Organize your portfolio based on business capabilities and customer value
  • Pick product boundaries to optimize team success

Gartner, 4 Principles for Designing Your Product Portfolio for Product-Centric Software Delivery, Bill Swanton, Keith Mann, Refreshed 8 March 2022, Published 23 November 2020

Gartner is a registered trademark of Gartner, Inc. and/or its affiliates in the U.S. and internationally and is used herein with permission. All rights reserved.

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