The role of FP&A is evolving with advancements in people, process, and planning technology. The evolution is characterized by three phases � 1.0 Reactive, 2.0 Proactive, 3.0 Optimized. As companies progress through this lifecycle, finance teams have new opportunities to provide enhanced value to the business.Today, most companies exist in phase 1.0 or 2.0. They should prioritize the move to Phase 3.0 because the competitive benefits are critical.